When Stem & Style Co came to Alexandra's Archive, she was still trading under a completely different name. Prop & Style Co had served its purpose, but as the business shifted away from prop hire and into wedding and event styling, the name wasn't keeping up. Neither was the brand.
The brief was simple but specific: a website with personality. Bright, bold, fun and premium faux florals. We built out her semi-custom Showit website using the Margo template as a base, infusing her new brand into every layout and every line of copy, taking visitors on a journey that leads them straight to enquire.
We also built a separate Shopify store, connected directly to her Showit site, so Rachel could sell her pre-designed faux bouquets and buttonholes online. Two websites, one cohesive brand, one seamless experience for her clients.
A complete brand overhaul, semi-custom Showit website and integrated Shopify store, all built to work together
Faux floral installations and event styling · Regional Victoria
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