Learn all about Alexandra’s Archive, our mission, values & what it’s like to work with us.

ALL ABOUT ALEXANDRA'S ARCHIVE .

ALL ABOUT ALEXANDRA'S ARCHIVE .

If we haven’t already met, hi, I’m Alex…

I’m a graphic designer turned brand - obsessed coffee addict. After studying a Bachelor of Design at University I knew the corporate design route was not for me. I wanted to have the freedom of working with clients that ‘got me’ and had a strong passion for what they do. I wanted to choose the brands I built and foster a relationship with my clients. Collaboration is at the heart of Alexandra’s Archive for this reason.

When I’m not designing brands, I’m designing cute stationery for my product based business, Alexandra’s Workshop. This is my creative outlet where I get to create anything I want, for fun, without limitations.

As a small business owner, I understand the struggles that come with running a small business and trying to wear all the hats. For this reason, I want to help you build a compelling brand so that the customers can come to you and you can focus on what you do best; creating, providing value, connecting with your clients and showing up.

On a more personal level, I enjoy waking up early, going for long walks with a coffee in hand and being creative in any way I can on a day to day basis.

IF YOU THINK WE'D BE A GREAT TEAM, ENQUIRE NOW!

IF YOU THINK WE'D BE A GREAT TEAM, ENQUIRE NOW!

All about Alexandra’s Archive

Our Mission

Alexandra's Archive is a female owned design studio specialising in brand design for passionate, purpose driven business owners who want to attract their dream customers through strategic stand-out branding. Alexandra's mission is to help businesses stand out by building a strong foundation for their brand before the visual identity is developed. It is important that after working with us, you are left with clarity and an understanding of the foundations of your business; as well as a bold, stand-out brand.

Our Vision

Alexandra's vision is to craft brands which produce results, help clients reach their target audience, as well as their business goals and ambitions. This includes helping clients see long-term results by crafting brands which stand the test of time. The vision of Alexandra's Archive is also to educate business owners on the importance of a well thought out brand identity system which goes beyond the visual elements of a brand.

What makes us different?

Our design process is highly collaborative and focuses on strategy, research and building your brand’s foundation. We want to build a relationship with you and really get to know your brand so that we can produce the best solution for you. As the owner of two businesses, Alexandra knows exactly what goes into running a small business and the struggles you may face. Through Alexandra’s Workshop we are able to offer custom stationery items and small print runs of logo stickers, custom vinyl decals and more...

PASSION . DRIVE . VALUES .

PASSION . DRIVE . VALUES .

Our values are at the heart of everything we do…

  • We are all about building connection and enjoying the process of working with you. Both you and I should look forward to our calls and catch up sessions. It’s all about enjoying the process and working together to make sure we both have the best experience possible. Let’s catch up, bond over coffee and have wholesome chats.

  • Our design process is all about getting to know each other on a more personal level and really breaking down everything about you and your business, so that your brand is compelling and authentic. We make every design decision with intention and your brand’s mission, goals and personality in mind.

    Although they are important, aesthetics are not everything. A pretty brand without intention and meaning won’t allow you to reach your full potential. Purpose fosters connection and drives results.

  • Our process is more collaborative than most, with mood boarding calls and live feedback where we play around with design elements together. At the end of the day it is your business, and your input is vital. I will always let you know what I think the best direction is for your business, but will collaborate with you until it feels completely right for the both of us.