Meet the wedding vendor brand and website designer behind Alexandra's Archive
The designer who gets it. Because she has lived it.
Brand and website designer working exclusively with wedding and event professionals. Sydney-based. Working worldwide.
I have loved weddings for as long as I can remember. The elegance, the grandeur, the romance of it all — it has always lit me up. I toyed with the idea of becoming a wedding planner, but ultimately followed my passion for design and built a career as a brand and website designer. Here's how it all started...
Hi there, I’m Alex!
When I got engaged and started planning my own wedding, everything clicked. I had already been building brands for businesses across different industries — but going through the wedding planning process as an actual bride made something very clear. I knew exactly what makes a couple stop scrolling and say "I need to book her." And I knew exactly what makes them click away.
So I made the decision to work exclusively with wedding and event professionals — combining everything I know about design, strategy and branding with a genuine, first-hand understanding of your ideal client. Because I am her.
When you work with me, you’re not only getting a wedding-centric designer and strategist, but you’re also collaborating with someone who knows your target audience inside and out… because I am your target audience!
Why work with Alexandra’s Archive?
I work exclusively with wedding vendors.
Not general businesses. Not e-commerce. Not coaches. Exclusively wedding and event professionals. That means I already know your market, your competitors, your client's decision-making process, and what it takes to stand out in one of the most visually competitive industries in the world. You do not have to explain your world to me — I already live in it.
I am your ideal client.
I have been through the wedding planning process myself (very recently) — researching vendors, clicking through websites, deciding who to enquire with and who to scroll past. I know exactly what your couples are looking for when they land on your site. And I build every website and brand with that knowledge front of mind.
Strategy comes before design. Always.
A beautiful brand that is not built on strategy is just decoration. Every project I take on starts with a deep dive into who you are, who your ideal client is, and what your brand needs to communicate to attract them. The design comes after. That is why our clients see real results — not just beautiful websites, but websites that convert.
The work speaks for itself.
"I looked through 5 competitor websites and mine is hands down the best. You make me look so luxe, professional and like I know my stuff — even when I sometimes doubt that."
- STACEY
"It was clear that I had chosen the perfect person to trust with my brand. I felt supported and guided every step of the way."
- RACHEL
"The whole experience was stress-free and fun — which says a lot coming from someone who struggles with tech stuff. She just gets it."
- ELOISE
"Still one of the best decisions I have ever made for my business."
- DAMI
Now that the professional bit is out of the way...
I am based in Sydney but have worked with wedding vendors across Australia, the US and beyond. Here are some things you should know about me...
My office assistant - Cookie, oversees all design work before approval!
I will never start a project without a very sugary coffee in hand.
I got married recently and can confirm: the wedding planning process is exactly as overwhelming as your clients say it is.
I am the designated event planner, stylist, stationery designer and coordinator for all of my family functions...
"Are you kidding me that looks incredible, I literally got emotional, it looks better than I imagined."
- ELISA
"I feel so much more confident and my brand is attracting the right clients."
- RACHEL
"I cannot wait to continue to put my brands in trust of you."
- AMANDA
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