Your brand is more than just a logo.

A brand identity is a group of cohesive visual elements that make up your brand and communicate your brand values, personality and mission. A single logo cannot achieve this.

LET'S BUILD YOUR BRAND.

LET'S BUILD YOUR BRAND.

How can we help you move forward in your business?

BRAND IDENTITIES

Is it time for a refresh? Are you dreaming of starting a business? We craft bold, stand-out and strategic brand identities which are founded in research. We begin by diving deep into the foundations of your business and really understanding your brand on a deeper level. With the knowledge this gives us, we are able to craft a unique brand identity that helps you attract your target audience and communicates your brands purpose, values and mission.

We offer a range of brand identity packages but also take fully custom enquiries based on what your business needs. See below for brand identity packages.

WEBSITE DESIGN

Your website is your business’ online home. It’s where potential customers may find you or go to find out more about you and your business.

We know how important it is for your branding to be utilised effectively across your website so we offer multiple packages for business owners at various stages of growing their business. We offer website design and re-vamps (of your existing site) on Wix, Squarespace and Showit.

We offer website intensives which go for a week and include a landing page + 3 pages (usually services, about & contact pages). For previous branding clients, we offer a website re-vamp day/s where we apply your new branding to your current website.

SOCIAL MEDIA TEMPLATES

This service is for those who need some help translating their brand guidelines into social media graphics. You have my full attention for a day where we design Instagram post and story templates as well as highlight covers. We can also create visuals for Facebook, Pinterest or any other social media platform you use. Our templates are generally designed on Canva so that you can easily edit them whenever and wherever. This service is fully customisable based on the social media platforms you use and how you like to show up for your audience.

BRAND STRATEGY

This service includes one or two online workshops where we break down the fundamentals of your brand and dive deeper into your brands purpose.

In this workshop we uncover your brand’s purpose, mission, vision, values, personality, brand archetype, tone of voice, competitor analysis, your unique selling proposition, target audience (their pain points and challenges), and so much more.

Brand strategy gives you clarity and understanding of the deeper purpose behind your business and allows you to show up confidently with clear messaging. Brand strategy is present in some shape or form in all of our branding packages whether it is in a questionnaire or in a workshop. Brand strategy workshops can be added onto any branding project which is beneficial for your business, but also gives me valuable insights which help me to craft a meaningful brand identity.

LET'S DO IT!

LET'S DO IT!

“A gifted, creative design powerhouse. Wise beyond her years. A fabulous listener who has the ability to understand her clients needs but also pick up on subtle details. Working with Alexandra’s Archive was the best decision I made for my small business.”

Meg | Any Reason Candles

BRANDING | WEB DESIGN | SOCIAL MEDIA TEMPLATES
BASED IN SYDNEY, AUSTRALIA - SERVICING WORLDWIDE

For all your graphic design needs - get in touch now!

Here are some other ways we can help…

The 7 Day Rebrand

  • A fully custom brand designed in just 7 days with all the essential brand elements you need to get started. This includes:

    • Strategy questionnaire

    • Mood boarding call

    • Full logo suite (primary and secondary logos, 2 brand marks)

    • Typography pairing

    • Colour palette

    • 2 revisions

  • This service is great for business owners with a smaller budget, or those who need their brand to be crafted ASAP.

  • This project takes 7 days to complete.

The Custom Brand Build

  • You’re a stand-out business, you don't blend in so why should your branding? It’s time for a completely custom, strategy backed approach so that you can gain clarity and a clear vision for your brand, without the confusion - even if you don't feel ready.

    The Custom Brand Build is completely customised to your needs so that you can leave with all the design elements you need to run your business with ease.

  • This is for you if you’re ready to go ALL IN and finally show up with clarity, confidence & purpose.

  • Timeline depends on what you’ll need us to deliver for your brand build. A custom project can take anywhere from 6-12 weeks.

Website Design

  • This is a completely custom offer based on your business’ website needs. We generally build sites on Squarespace, Wix and Showit; but also have experience with other platforms.

  • This is for business owners who don’t have a consistent online presence or their website isn’t hitting the mark. If you are ready to show up with confidence online, then this is for you.

  • Website projects can take anywhere from 1-4 months depending on what you need.

    • Brand strategy

    • Business cards

    • Website design

    • Email signature

    • Letterhead

    • Invoice template

    • Packaging design

    • Custom logo stickers

    • Brand assets/icons

    • Thank you cards

    • Brochure/pamphlets

    • Social media templates

THE DESIGN PROCESS .

THE DESIGN PROCESS .

ENQUIRY → DISCOVERY → STRATEGY → DESIGN → REFINEMENT → HAND-OVER

  • Once you’re ready to invest in a custom brand identity, website or social media templates you head over to my enquiry form and get in contact.

  • I look over your enquiry and get in touch via email if I think we are a good fit. We jump on a discovery call to discuss how I can best support you in launching your business. After our call I will send through a custom proposal with 3 project options and payment plans for you to choose from.

  • Before we move onto designing, we dive deeper into your brands foundations. This is either through a brand questionnaire or through 1-2 brand strategy workshops. This helps create clarity and understanding behind your brands mission, purpose, values, personality and more…

  • Once we’ve conducted research and looked into our strategy findings, we will put together 2 creative direction mood boards for you to choose from.

    Once a creative direction is chosen, we move onto designing your brand identity.

  • Your brand identity is presented to you and we work together to make refinements until it is perfect.

  • Once your branding is approved, all your final files will be handed over in png, jpg, pdf and eps formats. You will also recieve your brand documents which includes brand guidelines, presentations and strategy. We can jump on a call to discuss file types and how to move forward with launching your new brand.

 FAQs

  • It's important to understand the difference between branding and a logo. A brand identity provides a system which cohesively communicates your brand’s values and mission. Unfortunately, you can not achieve this with a single logo, so we do not offer this as a service.

  • All packages are fully customisable and are simply a guide to our services. If none of the packages suit you, you're able to enquire about a fully custom package.

  • With each project, we supply 3 payment plans for you to choose from. These plans allow for 2 or 3 instalments where you pay for a percentage of the project amount each time, until you have paid in full.

    The only services that must be paid upfront are one day services such as the social media day.