It took me four years to figure out how to make a website actually convert. When I first built my own website, I thought it was a space to put lots of information about my services, lots of photos of my work and a bit about myself. Job done. And it did not work. At all.

You’re getting people to your website. Maybe from Instagram, maybe from Google, maybe from word of mouth. They’re landing on your page. But then? Silence. No enquiry form. No booking. Nothing….